A few months ago I was lucky enough to be invited to Amsterdam for the Press launch of Bugaboo’s new Cameleon³. To top off that amazing trip I was sent the Bugaboo Cameleon³ to test and review. Bugaboo started in 1994 as a graduation project for Max Barenbrug. A pushchair design far removed from the status quo no manufacturer wanted to take it on. Teamed with Eduard Zanen they decided to go it alone and now retail in 50 countries across the World. Over the years Bugaboo have evolved but the DNA shines through in every pushchair. The Cameleon³ is the third generation of Cameleon and although it contains the same concepts as it’s predecessors it is the iconic stroller made perfect.
Bugaboo are famous for their designer collaborations. Starting with Dutch designer Bas Kosters in 2004, every couple of years since a brand new limited edition Bugaboo has graced the earth each as stunning as the last. From Paul Frank and Angela Missoni to their utterly stylish Marc Jacob versions of the Bugaboo each one stands out and oozes class and with extremely limited numbers anybody to land themselves with one is extremely lucky. This year we have already seen the launch of ten Cameleon’s for the opening of Little Liberty and now to coincide with the September release of the Cameleon³ Bugaboo have teamed up with Viktor&Rolf and created “My First Car.”
On 10th May I was whisked away to Amsterdam to the headquarters of Bugaboo for the sneak preview of their newest pushchair the Bugaboo Cameleon³. I got to rub shoulders with PR’s, Bloggers and press from 11 countries and the fabulous people behind the brand. I had the absolute pleasure of meeting Max Barenbrug, the co-founder of Bugaboo, Aernout Dijkstra-Hellinga, the Creative Design Director and Madeleen Klaasen, the Marketing Director.