At the end of October, Dot and I headed up to London for The Baby Show. We had been invited to lunch by Fisher-Price to hear about their Laugh & Learn range. We went straight to the Fisher-Price stand and I immediately got excited about the new Laugh & Learn Love to Play Sis. My boys had the original Love to Play Puppy that is still going strong after 4 years of being played with but I’m still in the “I can buy pink” phase so it got added to Dot’s Christmas list the minute I laid eyes on it. We arrived at the event to find a mass of blogger babies enjoying the whole range of toys. It was nice to catch up with my blogger friends and meet some new ones and of course everyone cooed over teeny 3 week old Dot who was absolutely sparko and not phased at all.
Along with Puppy’s Sis, Monkey has also been added to the range and all of them “come to life” in the Fisher-Price Laugh & Learn apps and webisodes. More information on the range can be found at http://www.fisher-price.co.uk/laughandlearn
We weren’t there just to play with toys and eat lunch, we were then given a presentation about recent CHILDWISE Research. Fisher-Price commissioned 1515 UK mums and found that despite the increase in smart technology, 2 in 3 believed that toys that encourage fun and laughter are the best ones for a child’s learning and development. It found that on average babies and toddlers spend an average of 3 hours and 25 minutes a day playing with toys.
Surprisingly in today’s smart phone and tablet obsessed society only 1% of mums favoured those over other toys, whilst a third of mums ranked books highest for aiding development. Over three quarters of mums surveyed said that their child smiled and laughed more with toys than technology and 82% put fun and learning as their top priority when choosing toys.
Kathleen Alfarno, Ph.D Director of Child Research at Fisher-Price, says “Laughter is a powerful, readily available way to boost mood and psychological wellbeing. Just think about how great you feel as an adult when you participate in something you really enjoy. That’s what play is all about for babies and toddlers. It’s about having fun. When babies play, they have fun; when babies have fun, they laugh. That’s what makes play worthwhile. In fact, they are having so much fun they don’t even realise they are learning.”
I will always choose Fisher-Price toys for my children, knowing that they are developed with children in mind and tested thoroughly by children in their “play lab.” Although fun and entertaining they aid each step of development and help babies to thrive in their developmental stages. I can’t wait until Dot is old enough to play with her Fisher-Price Love to Play Sis which I was ECSTATIC to find in my goodie bag along with the Laugh & Learn Dance n’ Play Puppy that even had my dad fighting for ownership of. I’ll be reviewing both when she is old enough to put them through their paces, she has just started smiling and I can’t wait to hear her little baby giggles when she plays with her toys, oblivious to the fact that she is learning!