Bugaboo and Viktor&Rolf introduce “My First Car”

Written by Lauren on. Posted in Bugaboo, Pushchairs/Prams/Buggies


Bugaboo are famous for their designer collaborations.  Starting with Dutch designer Bas Kosters in 2004, every couple of years since a brand new limited edition Bugaboo has graced the earth each as stunning as the last.  From Paul Frank and Angela Missoni to their utterly stylish Marc Jacob versions of the Bugaboo each one stands out and oozes class and with extremely limited numbers anybody to land themselves with one is extremely lucky.  This year we have already seen the launch of ten Cameleon’s for the opening of Little Liberty and now to coincide with the September release of the Cameleon³ Bugaboo have teamed up with Viktor&Rolf and created “My First Car.”

Viktor&Rolf Official PortraitBUGABOO_V&R_02_39L

With Bugaboo’s emphasis on mobility it’s not surprising that a designer has taken it at face value and built upon the automotive soul of the strollers and created what actually is a baby’s first ride.  With it’s grey “classic sports car” style fabric and hand stitched leather look handle bar, bumper bar and hood it oozes luxury and the quality of the design coupled with the flawless Bugaboo design make it well worth its £1250 price tag.  The added “windscreen” (rear canopy window) actually adds something many Bugaboo owners scream out for, the chance to see the baby when in forward facing mode.  The mono-colour anodised grey chassis and silver alloy wheels add to the automotive feel and it’s finished perfectly with a “bb?V&R” number plate.


The “My First Car” Cameleon³ will be avaliable from September 2012 and be on sale in selected stores for the period of one year whilst stocks last.  The Cameleon3 package will retail for £1250 and the matching footmuff will be available for £129.  For a full list of retailers please visit bugaboo.com/retail-locator.

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